If you’ve been in Pinterestland for any stretch of time, you’ll know the changes to the Pinterest algorithm in 2020 were pretty insane.
Like many bloggers and Pinterest managers, I had trouble wrapping my head around:
- the spam filter “bug,”
- the ridiculously low impressions, and
- the news about repins.
There’s been a lot of uproar in the Pinterest marketing world lately over the low impressions part.
And I’ve seen SO MANY big time bloggers in high level blogging groups giving up on Pinterest.
Listen, I get it.
Between all the conflicting information in Facebook groups and record low impressions on your content, giving up on Pinterest seems really tempting right now.
In fact, *confession alert* even I considered walking away from Pinterest in summer of 2020 when the algorithm changes hit.
Like so many other Pinterest managers, my usual strategies stopped working and my client accounts were suffering big time.
Then, the ‘Maybe-they’re-better-off-without-me’ pity party ensued.
Until… I put on my big girl pants and started researching. Ya know, cause that’s what big girl pants make you do.
After months and months of testing, I finally found a technique that moves the needle.
I was able to turn all my client accounts around within 1 month of using the technique. But I’m always wanting to try it out on other accounts and niches to see what the results are, and to understand WHY it works.
So, here’s an example of an account I recently started using the technique on as an experiment. The first pin went out on November 18th. I’ve continued adding 1-3 pins/day to this account using this method. (Very little effort here, people)
Let’s take a look at what happened…
Impressions went up a tiny bit when I first started pinning (just 1-2 pins per day at first). Around the 1st of December, I started adding 2-3 pins per day and you can see a few little jumps there.
The numbers really started to climb about a month after I first started. NOTE: That’s probably the earliest you can expect to see a decent payoff using this technique. I was expecting 3 months, so this was a nice surprise. 🙂
Although impression rates were not remarkable during that first month, the engagement ratings were going up in the background. This signals to Pinterest that your pins are actually WORTH putting in front of users.
This is the stat most overlooked by Pinterest marketers! They typically see low impressions and think what they’re doing isn’t working. ➡️ WRONG!!
It’s actually better to have low impressions and high engagement vs. high impressions and low engagement. There. I said it. 🤯
3. Link Clicks
Everyone’s favorite topic! After about a month of this new pinning technique, we can see bigger spikes in link clicks!
Considering I put very minimal effort into the above account (1 hour/week max), I wasn’t expecting much to be honest.
But that just goes to show you that this technique WORKS!
And wanna to know the best part?!… All of these pins had “low” impressions. Yet they all gained traction over time because their engagement rates were so high!
Do you want to know how to pin this way??
Well, the how (and the why) this technique works is a little hard to explain if you don’t know what’s changed in the last year, so I’ve put all the details in a 2021 Pinterest Strategy Guide to show you:
- What actually changed in the algorithm in 2020
- Spam filter “bugs” and super low impressions drama explained
- Why you should minimize repinning (step-by-step on how to do this starting today)
- 2 BIGGEST MISTAKES I see people still making
- How to realistically get ahead of the changes (yes, it’s still possible)
Enter your info below, and you’ll learn what to do next.
If you’re not interested in the how or the why, I feel ya.
You just want to know what the heck to do to get results.
You can now get this exact pinning strategy inside of my new course, Scheduling Shortcuts.
Check out the sales page here to see what’s included and other case studies I’ve done using this technique.
Thanks for stopping by my little corner of the internet. I hope this post gave you a little bit of hope when it comes to Pinterest.
I (obviously) still think Pinterest is well worth our time and effort!
More Pinterest Resources:
- Learn Pinterest SEO in Less Than 1 Hour & Get Your Pins Ranking in Search Results
- How to Set Up a Pinterest Business Account
- Did You Know You Can Use Your Pinterest Account for Market Research?? — It’s Easy + FREE!
- How to Set Up the Best Pinterest Boards for Your Blog or Online Business
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