How to Claim a Website on Pinterest

If you’ve ever wondered, “How do I claim my website on Pinterest“? This post will show you exactly how to claim a website on Pinterest step-by-step.

Claiming or verifying your website on Pinterest is one of the most important aspects of creating a successful, traffic-driving Pinterest account for your blog or online store.

When your domain is claimed, any pin saved from your website will be attributed to you. Stats from all these pins will show up in your analytics dashboard. This is true for pins you’ve added yourself as well as pins saved by regular users.

Connecting your website to Pinterest also shows that you are a legitimate content creator, and that the content you’re adding to the platform actually belongs to you!

Plus, the Pinterest algorithm gives more distribution to pins connected to a Claimed Website.

How to Claim Your Website

First things first, to claim a website on Pinterest you’ll need a Business Account. You can set up a Business account at

Once your Business account is set up, you’ll navigate to your account Settings. You can access your Settings by either (1) clicking on the little pencil icon on your Pinterest profile page or by selecting the drop down menu arrow on the top right, and selecting Settings (2).

Once you’re in your account Settings, click on the Claim option in the left menu (1). Then, click on the Claim button next to Websites (2).

Pinterest now offers 3 ways to claim your website using either an HTML tag (1), an HTML file (2), or a TXT record (3). Before we look at how to claim using code, I’ll show you an easy way to claim your site without it.

The rest of this tutorial shows you how to claim a Wordpress website. If your website lives on a different platform like Squarespace or Wix, or if you have a Shopify store, you can get detailed instructions for those platforms here.

Claim a Wordpress Site Without Touching HTML Code

The easiest way to claim a Wordpress website without messing with the coding, is to use a plugin. I always use the free (or paid) version of Yoast to claim client websites. I never like to dig into their HTML!

With the Claim window open on Pinterest, Copy the HTML tag by clicking on it.

Now Paste the HTML tag in a Word Doc or on a Notepad on your computer. Copy the unique code in the section shown below. Do not copy the quotation marks, only the numbers/letters.

If you don’t already have the Yoast plugin installed, you can download the free version here. Once installed and activated, navigate to Yoast on the main menu and select Social.

Before we claim the website, select the Facebook tab and make sure Open Graph meta data is Enabled. This is important because it allows social media sites to pull meta data (extra info) from your site. This will come in handy when you’re ready to apply for Rich Pins.

Now, toggle over to the Pinterest tab and paste the code you copied from the HTML tag. Then select Save changes.

After a few hours, check your profile page. When your website is successfully claimed, a small checkmark will appear next to your domain.

Claiming Your Website Using Code

If you’re comfortable adding code to the HTML of your website, you can claim your domain by adding the HTML tag to the Header section of your website.

First, you’ll copy the HTML tag (1) by clicking on it.

Next, go to AppearanceTheme Editor.

Now, you’ll need to locate your header files. I use Astra for all my sites, but a quick Google search will show you how to find the header files for your particular theme.

For Astra theme, click on the header.php file on the right. Then locate the <head> section. You’ll want to press enter and paste your HTML tag just before </head> as shown below:

Once you’ve added the code, make sure to click the Update File button at the bottom of the page to save the changes.

Wait 24-48 hours, then check your profile to see if the little checkmark was added to your website address.

Can You Claim Multiple Websites on Pinterest?

Yes. In 2021, Pinterest added the ability to claim multiple domains on one Pinterest account. This means that if you have a shop under a subdomain connected to your website, you can now claim the shop along with your main domain.

Claiming Other Accounts

Pinterest also allows you to claim other social media accounts including:

  • Etsy
  • YouTube

Claiming these accounts is very easy to do. Simply click on the Claim button next to the account you’d like to claim and follow the instructions.

NOTE: Pinterest removed the option to claim Instagram in November of 2021.

Once you’ve claimed an account from this list, you’ll be able to track any pins connected to those accounts in your Pinterest analytics dashboard.

Unlike your website, claiming these accounts will not increase their distribution and reach on the platform from my experience. Though, it is nice to be able to track them in your analytics!

Note: If you have a Shopify store, you’ll definitely want to connect Pinterest to your store using their app. Pinterest is highly favoring product pins on the platform to boost its “monthly shopping” numbers for prospective advertisers.

Ready to Get Ahead of all the Algorithm Changes on Pinterest in 2022?

Learn what’s changed and start getting results with our most popular download — the FREE Pinterest Strategy Guide! This guide is hosted on Podia so I can quickly keep it updated (updates happen ALL the time!). Once you sign up, you’ll have forever access to future updates. 🙂

More Resources for Claiming a Website on Pinterest

I hope this guide helped you claim your website on Pinterest! If you need further instructions or use a different website builder other than Wordpress, here are a few resources to help you find the instructions you need.

Pinterest Help Center

Squarespace, Shopify & Wix

Since this tutorial only covers Wordpress, here are links to tutorials on how to claim other popular types of websites:

What’s Next?!

Once you’ve claimed your website, now it’s time to optimize your account for Pinterest. Even though it’s called a social media platform, Pinterest is actually a visual search engine.

Setting up your account with search engine optimization (SEO) in mind from day 1 will help you rank higher, faster in search results! Check out the best Pinterest SEO training on the interwebs here: Pinterest Rank Boost 2.0 (use the code RANK to get 50% off!).

Happy pinning,


More Pinterest Resources: