There’s been a lot of confusion in the Pinterest marketing community lately about #hashtags.
Heck, even I was confused…
I mean, it was obvious that something was going on when hashtags lost their functionality way back in August/September 2020.
But we all thought it was fine to keep using them for keywords. 🤷♀️
Pinterest did say they were no longer a “thing” but they never said to stop using them altogether.
So, I kept using them…
Until I was chatting with a Pinterest manager friend about her client’s account the other day…
And you’re not going to believe what the help desk person told her:
“As mentioned earlier we do not have any block/flag on your account and website. In addition to the information I have provided in my last email, I also see you have been using hashtags on the description of the pins. Kindly note that Hashtags were often abused by spammers to gain distribution and have not been proven to be a valuable tool hence we do not recommend using them.”
In addition to the statement above, the Pinterest for Business YouTube channel posted their Idea Ads Webinar on June 15, 2022. During the Q&A portion of the webinar, a user asked: “Are hashtags out of from recommended best practices?”
One of the presenters, Amy (not me), answered and said,
“Hashtags aren’t really a prevalent thing on Pinterest… So, if hashtags are part of your larger campaign strategy or campaign message, include them, but they are not going to drive anywhere. So, stay away from hashtags because it’s not an authentic functionality or feature on Pinterest.”
When she says hashtags as a part of your campaign message, I believe she’s referring to branded hashtags (like #brandsummersale, or #brand2022). Even if you have those types of hashtags, I wouldn’t bother using them on Pinterest…
Here is the clip from the webinar:
We now have TWO official statements from Pinterest that hashtags are no longer recommended best practice on the platform.
And it’s all because spammers literally ruin e-v-e-r-y-t-h-i-n-g. 😒
What Does this Mean for You?
Welp, this means that the Pinterest algorithm may be suppressing pins that contain hashtags in the descriptions since it’s now associated with the spammer mcspammy faces.
If you’re still using hashtags on Pinterest, it’s time to stop!
I guess I’m going to spend my afternoon deleting hashtags from my blog + my clients’ Tailwind queue.
I’ve added this information to the Free Pinterest Strategy Guide to make sure everyone knows about this change. If you haven’t gone through the Guide, there’s no better time than now!
I mean, you’re just chillin’ reading a blog post, right? Might as well get the deets on what’s going on in Pinterestland, right?
Ready to Get Ahead of all the Algorithm Changes on Pinterest?
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