There’s been a lot of confusion in the Pinterest marketing community lately about #hashtags.
Heck, even I was confused…
I mean, it was obvious that something was going on when hashtags lost their functionality sometime in August/September (whatever that means).
But we all thought it was fine to keep using them for keywords. 🤷♀️
Pinterest did say they were no longer a “thing” but they never said to stop using them altogether.
So, I kept using them.
Until I was chatting with a student about her client’s account the other day… I was helping her contact Pinterest about super low pin impressions.
And you’re not going to believe what the help desk person said:
“As mentioned earlier we do not have any block/flag on your account and website. In addition to the information I have provided in my last email, I also see you have been using hashtags on the description of the pins. Kindly note that Hashtags were often abused by spammers to gain distribution and have not been proven to be a valuable tool hence we do not recommend using them.”
We now have an OFFICIAL statement from Pinterest that hashtags are dead.
And it’s all because spammers literally ruin e-v-e-r-y-t-h-i-n-g.
What Does this Mean for You?
Welp, this means that the Pinterest algorithm may be suppressing pins that contain hashtags in the descriptions since it’s now associated with the spammer mcspammy faces.
If you’re still using hashtags on Pinterest, it’s time to stop!
I guess I’m going to spend my afternoon deleting hashtags from my blog + my clients’ Tailwind queue.
I’ve added this information to the Free 2021 Pinterest Strategy Guide to make sure everyone knows about this change. If you haven’t gone through the Guide, there’s no better time than RIGHT NAH!
I mean, you’re just chillin’ reading a blog post, right? Might as well get the deets on what’s going on in Pinterestland, right?